Google Website Optimizer - Split Testing For Everyone

Internet Marketers who use split testing experience higher success levels than those who do not perform such tests. Split testing allows marketers to measure the effects of different content on their landing pages against user response, and thus select the best performing page. Split-testing is typically a time consuming process. Without any special tools, a marketer would need to create their landing page content, and run it for a specific period of time to test the results. Then, the marketer would need to run the same page with one change- perhaps a different headline font, or a different wording for the headline, and test the results of that variation. It’s expensive and time consuming because you can only test one item at a time in order to obtain accurate results, and because it is completely based on trial-and-error.

Google Analytics has allowed marketers to measure their conversion rate (how many visitors become buyers or perform the specific action a web site asks them to make), but tracking this doesn’t tell you what content on your site is effective and what areas need improvement. As any internet marketer knows, if you’re going to spend money on pay per click advertising and other means of getting web site visitors to your web page, then what content you actually put on that page is priceless! You want successful performance from your ads. How can you monitor the actual effectiveness of the content on your page, and know what content is performing well and what isn’t working?

Google is currently offering a new service for split-testing landing pages, called “Website-Optimizer”. It makes split-testing much more manageable and less expensive than testing without the tool. Basically, the optimizer is going to allow you to try different variations of content on your landing page and measure the results to see which page has a better performance (conversion rate).

The Website Optimizer is free, and can be used without extensive experience running testing experiments on landing pages. In other words, you need not be a split-testing genious to use the optimizer tool. Before beginning a landing page experiment, Google even provides internet marketers with a “pre-experiment checklist”. It details step by step what you’ll need to do, from selecting your test page, to setting a goal for the experiment, to the actual running of the experiment and reading of results.

Using the optimizer, a marketer can experiment with new headlines, different promotional copy, and a variety of images designed to turn web site visitors into “conversions”. Google will provide you with easy to read, graphical reports to determine the content that performs the best and encourages site visitors to the highest conversion rates.

When determining what to test on your page, you need to take your goal into consideration. If you want your site visitors to take a specific action such as downloading a document or making a purchase (the call to action) then you might want to test different headlines. You might try different graphics- to see whether photographs of products or a person using the product has a better result. Changing the actual page copy to decide whether lengthier text offers better results, or shorter and more direct copy has better conversions. Testing the format of text might offer changes in conversion rates as well; try bulleted points or paragraphs. Finally, try altering the actual “call to action” portion of the site. If you have a button that says “sign up”, try a different phrase, like “quick sign up” or “get it free”.

While you need to have an active Google AdWords account to use the optimizer tool, you will be able to test traffic coming from various locations. You’ll test incoming visitors that are a result of your AdWords advertisements, Google search results, and other search engine traffic.

Article source: ContentLog.com

Author Description

Norman Freeman, active DJ, label- and club-owner since 1994, did dozens of video-interviews with top-DJs and combined the knowledge in a unique website/eBook project called where members can download the eBook and 20+ hours of DJ-Video-Interviews. DJ Book and DJ Interviews

Read More...

Summary only...

Why Buy Digital Cameras?

Technology development started at a very high pace during the 20th Century. Like many other areas of development, photography also saw major developments in its field. Photographic camera technology has seen a constant improvement from way back in 1913 when a 35 mm still camera was produced till 1985 when digital technology was first introduced in photography by Pixar.

Basically digital camera is an electronic gadget which captures and stores photographs in a digital format without using any processing films. The first true digital camera was launched in 1988 by Fuji Company .This camera used a memory card for storage purposes. The latest models of Digital Cameras are also able to record sound and video. These digital cameras store pictures on a small device called CCD (Charge Coupled Device). From Digital cameras the images can be transferred to computer and the images can be edited with the help of software like Adobe Photoshop.

Advantages of digital cameras

Convenience of use: The foremost advantage of using the digital camera is that you don`t need to worry about buying films and changing the rolls. You can click as many pictures you want, transfer them to computer, have a close look at them and get only the good ones printed after editing them thoroughly.

Edit options: The Digital cameras allow you to edit the photographs in the easiest way with the help of software. The color, brightness and contrast of the photo can be adjusted and the image can be cropped and resized as required. This helps to optimize the resolution of the photographs.

Economical: Digital cameras are economical in the sense that they do away with the cost of films and the cost of processing. When pictures are taken in bulk quantity the cost of films saved works out to a considerable amount.

Flexibility: You can view the photo you have just clicked on the LCD display of the Digital Camera and if you don`t like it you can retake the same.

Disadvantages of digital cameras

Quality of output: For professional reproduction purposes the conventional film camera is still the best as digital cameras cannot match them in resolution and depth quality.

Initial Cost: The initial investment cost for digital camera is higher than the photo film camera. The cost of the camera for home use runs from around US$ 150 to $1000 whereas the professional models cost may go as high as US$20000.

Slower Speed: Digital cameras take some time for storing the images which is unsuitable for action photography in which you need very fast clicks.

Important features

The digital camera quality largely depends upon its optic features, color depth, resolution etc. While shopping for a digital camera one should take care of following.

High Resolution: Resolution of a digital camera depends upon its capacity to store the dots or pixels. The more pixels it can store the higher will be the resolution. Cameras with a capacity of 5 mega pixels or more are ideal for home photography while professional photographers may look for a capacity of more than 7 mega pixels.

Capacity: The capacity of the digital camera to store pictures is also very important. The cameras have a built in memory capacity and additional memory card slot to store pictures. The cost of the memory cards is high but nevertheless they are very important to serve the purposes of storage.

Bit Depth: This relates to the color capability or the capacity of a digital camera to reproduce colors. Good cameras are capable of handling 24 bit color which fulfills the range of the human eye.

Optics and zoom features: A good camera must have optical zoom lenses with automatic flashes in order to produce better images.

Display: A good LCD display is important for a digital camera as it allows the user to flip through the images he has taken.

The digital camera is certainly becoming more and more popular in the modern era and is set to replace the conventional ones for all general purposes.

Article source: ContentLog.com

Read More...

Summary only...